Jungle Collective Retail Space

Located in the bustling streets of The Rocks in Sydney, I was tasked with redesigning a newly purchased retail and office space for the online plant store, The Jungle Collective. Given that The Jungle Collective primarily operates online, my goal was to create an inviting retail space on the ground floor that would encourage the public to explore their offerings, while also designing an upstairs area dedicated to their Administrative and Sales teams.

In the design process, it was essential to integrate their brand into the physical space to enhance brand awareness and reflect their fun and free-spirited values. I began by developing a brand board that showcased key elements such as typography, brand colours, taglines, and marketing materials. Extensive research was conducted, focusing on visual inspiration from other retail plant shops and open-plan office spaces, which informed the creation of my mood boards.

Once the mood and inspiration boards were finalised, I proceeded to develop floor plans for both levels. In the retail area, I carefully incorporated essential elements such as a point-of- sale area, a café, accessible bathrooms, and a display space for rare plants and planting accessories. Drawing inspiration from their tagline, “Welcome to the jungle,” I developed material concepts that embraced the jungle theme. I chose materials that were not only on-

brand but also easy to maintain, considering the mess associated with plant care. Earthy tones and durable materials, such as timber, copper, and polished concrete, were selected to withstand frequent use.

To enhance the jungle aesthetic, hanging plants were integrated into the retail space, reinforcing the business's core purpose. A striking jungle-scape feature wallpaper, adorned with toucans, was installed on two walls of the retail area to echo the tagline. An open-plan layout was adopted for both spaces, ensuring consistency across the two levels while meeting the client’s needs. The selection of furniture colours included shades of green, subtly nodding to the brand colours and enhancing the overall theme.